Google Ads / Adwords Management Sydney - Scott Shorter in Spearwood Perth

Efficient advertisement copy is: • Clear and succinct • Aligned with customer intent • Focused on advantages and worth • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Great ad copy can enhance your Quality Score, a metric used by Google to evaluate how handy and appropriate your ads are. Ongoing optimisation includes: • Changing bids • Evaluating brand-new ad variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Examining budget allowance • Improving Quality Rating • Maintaining account structure These changes make your projects more effective over time. Reports might include: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget plan patterns • Recommendations for improvement Clear reporting allows you to understand how your investment is carrying out and makes sure that your marketing decisions are backed by real information.