Reliable ad copy is: • Clear and concise • Lined up with client intent • Focused on advantages and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Good advertisement copy can enhance your Quality Rating, a metric used by Google to evaluate how helpful and appropriate your advertisements are. Ongoing optimisation consists of: • Changing quotes • Evaluating new ad variations • Getting rid of low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Evaluating budget allocation • Improving Quality Rating • Maintaining account structure These adjustments make your projects more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting permits you to understand how your investment is carrying out and guarantees that your marketing decisions are backed by real data.
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